Fitico was launching their next collection and needed to raise money to do it. We made the films that told people why it was worth backing.

Building on our first collaboration, we produced a larger body of work for Fitico across two main films and a series of product videos for their website. The crowdfunding film gave founder Sophie a platform to tell the story behind the brand directly, from the problems in the fashion industry to Fitico's answer: high-performance sportswear made from recycled fishing nets pulled from the ocean. The collection film brought the new summer range to life visually, combining the brand's sustainability mission with the energy and aesthetic of a modern sportswear label. Together, the films were built to drive campaign support and give Fitico a visual language that holds up everywhere.